The Ultimate Deliverables List for a Social-First Rebrand (Includes LIVE and Badge Assets)

UUnknown

2026-02-15

10 min read

A 2026-ready deliverables checklist: logos, animated badges, live stream overlays, vertical video masters and PR kits for social-first rebrands.

Hook — Your rebrand should be built for feeds, live, and attention — not just letterheads

Small business owners and ops leads: you don’t need another vague logo file zip. You need a rebrand deliverables pack that powers vertical ads, live badges, stream overlays, animated submarks and press-ready assets — ready to drop into campaigns, livestreams and PR the same week you launch. This checklist is written for 2026 realities: booming vertical platforms, live-first social features, and stricter trust requirements after recent deepfake controversies. Bluesky’s recent rollout of LIVE badges is a practical example of how platforms expect brands to show live presence natively.

Two developments changed the rules in late 2025 and early 2026:

Vertical-first streaming and content platforms — Venture growth and funding (see vertical-stream platforms expanding in early 2026) mean short episodic vertical video is the dominant ad and organic format; read more on scaling vertical video production.
Live & badge signals — Social networks are layering live indicators and specialized badges to boost discoverability; Bluesky’s recent rollout of LIVE badges is a practical example of how platforms expect brands to show live presence natively.

Combine those with stricter content safety and brand-trust expectations after AI misuse stories in late 2025, and you get a simple rule: your rebrand must include live-capable, animated, and vertical-ready assets — not just print-ready vectors.

The ultimate deliverables checklist: an overview

This checklist is grouped for clarity and quick handoffs. Use it as a contractual deliverable list when you brief a freelancer or agency, or as an export checklist if you’re finalising a DIY rebrand.

Core identity files (baseline — every rebrand)

Primary logo: .AI (artboard), .EPS (vector), .SVG (web-ready)
One-color variants (black / white / greyscale): .SVG, .PNG 2000–4000 px
Transparent PNG exports: 300 dpi versions for print and large PNGs for web (min 2500 px on longest edge)
Type system: licensed font files (.OTF/.TTF) or webfont links + usage guidance
Colour palette: HEX, RGB, CMYK, and Pantone equivalents
Brand guidelines: 1–2 page quick guide + 10–15 page expanded PDF (logo use, spacing, incorrect usage)

These are the files teams will actually use on Reels, TikTok, YouTube Shorts, Instagram and newer platforms (including Bluesky-style communities and vertical streaming services).

Square profile lockups: 800x800 PNG (with and without tagline)
High-res avatar source: 4000x4000 PNG + SVG
Social banner/header: 1600x900 JPG/PNG + layered PSD or Figma file
Submark / favicon pack: 32x32, 48x48, 96x96 PNGs + .ICO and .SVG
Channel-specific safe-zone guides: static files showing where captions and UI overlays sit on Instagram Reels, TikTok and YouTube Shorts

Animated deliverables — badges, submarks and logos

Animated versions are mandatory in 2026. Platforms surface movement in feeds and live contexts, and animated badges boost perceived authenticity.

Animated logo (vector-based): Lottie JSON (Bodymovin) for web and native apps — include fallback PNG sequences. For vector-motion best practice and DAM-friendly packaging, see scaling vertical video production.
Looping animated badge (2–6s loop): WebM (VP9 with alpha where supported), GIF for legacy, and APNG if high fidelity is required.
High-quality master: MOV ProRes 4444 with alpha channel for broadcast and professional editors — useful when handing to broadcast teams who follow multicam/broadcast specs (multicamera & ISO workflows).
Short MP4 variants: 1080x1080 (square), 1080x1350 (IG portrait), 720x1280 / 1080x1920 (vertical). H.264 baseline for maximum compatibility; provide HEVC/AV1 for smaller file sizes if requested.

Live-first assets (badges, overlays, lower-thirds)

Live streaming has its own language — badges should be pixel-perfect and overlays must respect safe areas and real-time rendering constraints.

Live badge pack: small PNGs 64x64, 96x96, 128x128 + animated WebM/GIF for platform-native LIVE indicators (e.g., Bluesky’s live-sharing context). Include a 48px icon for in-chat uses.
Overlay panels (static): PNG with alpha at 1920x1080 and 3840x2160; include 1280x720 variants. Name layers and include a readme for OBS/Streamlabs import.
Animated overlay assets: WebM (alpha) or MOV ProRes 4444 — short loops (3–10s). Provide a mute-safe, non-distracting animation cadence; consider delivery formats and creative CDN strategies described in CDN & creative delivery.
Lower-thirds: 16:9 1920x1080 PNGs and animated WebM/MOV masters. Deliver template files (.PSD/.Figma) so producers can update copy live.
OBS scene collection and Streamlabs .overlay JSON (optional but high-value): pre-built scenes named clearly (e.g., “BRAND_LiveCamera_Main”, “BRAND_Break_Intermission”) — test these in setups that mirror broadcast workflows (multicamera testing notes).

Vertical-first platforms are where attention lives. Deliver masters and export-ready files for paid and organic distribution.

Master: 4K 3840x2160 ProRes 422 (16:9) and 2160x3840 ProRes 422 (9:16) with layered project file (Premiere/Final Cut/DaVinci).
Exports: 1080x1920 MP4 (H.264 baseline) — primary. Provide 720x1280 MP4 for quicker uploads.
Short-loop assets: 15s and 60s variants for Reels/TikTok/Shorts, plus 9:16 thumbnails (1080x1920 Jpeg) and short captions burned-in where required.
Motion templates: .mogrt (Premiere) or .toolkit/FCPX templates for editors to swap logos and colours without re-rendering motion design. See how teams scale vertical production and DAM workflows in this field guide: Scaling Vertical Video Production.

PR & launch assets

Press kit PDF (branded, single page downloads): boilerplate, executive bios with headshots (high-res + web), logo pack link, contact info, and launch timeline.
Hi-res photography: 6000px long-edge JPGs and print TIFFs for press kits — consider modern delivery flows in photo delivery UX.
Social launch assets: 3–5 hero vertical videos, 5–10 static banners sized for major platforms, and 5–10 story tiles (1080x1920 PNG).
Embeddable media: SVGs and Lottie JSON for partners integrating your badge or mini-player on their sites. For delivery and integration best practice, look at CDN and creative delivery patterns: CDN Transparency & Edge Delivery.

Accessibility, safety and verification pack

Post-2025, trust signals are part of brand hygiene. Deliverables should include proofing for safe and fair use.

Contrast checks and WCAG 2.2 summary for primary colour pairings.
Caption templates and SRT files for major videos (15s, 60s, 3m) and basic SEO-optimised descriptions — pair these with an SEO checklist for landing & social pages.
Authentication recommendation: suggested metadata tags, and if applicable, OpenGraph + Twitter/OG images sized and optimised.

File naming, versioning and handoff best practices

A rebrand fails in the wild when files are misnamed. Use a strict version system and provide a handoff manifest.

Name structure: BRAND_asset_variant_size_version.ext — e.g., AcmeLogo_Primary_SVG_v3.svg.
Versioning rules: v1 = first approved, v2 = post-feedback, vFINAL only when signed off by client.
Handoff manifest (CSV or PDF): list file, size, format, and recommended use-case for each deliverable.
Cloud delivery: share a root folder with subfolders (Core, Social, Motion, Live, PR, Masters) and include a README.txt.

Platform-specific sizing cheat-sheet (fast reference)

Export these defaults for the first-responder marketing team. They’ll save hours on last-minute resizes.

Vertical video main export: 1080 x 1920 px (H.264 MP4)
Square feed export: 1080 x 1080 px
Profile avatar high-res: 4000 x 4000 px (.PNG + .SVG)
Twitch panel width: 320 x 160 px (panels). Overlay safe area for 16:9 streams: keep text inside central 1700 px horizontally for 1080p.
OBS overlay base sizes: 1920 x 1080 (1080p) and 3840 x 2160 (4K). Animated WebM with alpha for smooth playback.
Badge icons: 48px and 128px PNGs plus 1:1 WebM for animated badge replacements.

Motion & animation specs — keep them snappy and brand-safe

Don’t over-animate. The best social-first logos are short, loopable and recognisable at tiny sizes.

Length: 2–6 seconds for badges, 3–12 seconds for full logo reveals.
Looping: design as seamless loops when used in feeds or app contexts.
Frame rate: 30 fps for social compatibility; 60 fps master if you expect heavy slow-mo edits.
Alpha channels: use WebM or MOV ProRes 4444 for overlays; Lottie JSON for UI-friendly vector animations.

Templates & kit items to demand from a designer

Ask for editable templates so your in-house marketers can move fast without extra design time.

Figma file with components and auto-layout (recommended for web/mobile teams)
Premiere / After Effects template (master sequence + linked assets)
Social post PSDs and Canva-native templates for non-design staff
PDF press kit and web-embeddable brand page HTML snippet

Practical rollout timeline for a small business (example 4-week plan)

Use this timeline to negotiate deliverables and milestones in a contract.

Week 1 — Finalise core identity and lock colours, fonts, and primary logo (deliver .AI, .SVG, PNGs).
Week 2 — Produce social pack and submarks; export profile avatars, banner files and 3 static social launch tiles.
Week 3 — Design and deliver animated badge + 2 vertical video drafts (15s and 60s) and one looping WebM badge.
Week 4 — Deliver OBS Scene collection, final PR kit, master vertical videos (1080x1920 MP4s) and handoff with README and manifest.

Budget-minded deliverable tiers

Not every small business needs the full enterprise pack. Here’s a quick mapping.

DIY / Starter (£): Core logos (.SVG/.PNG), social avatars, 2 static launch tiles, README. No motion.
Freelancer / Growth (££): Everything in Starter + animated badge (GIF), 2 vertical MP4s, basic PR kit, OBS overlay PNGs.
Agency / Launch (£££): Full master deliverables with Lottie JSON, ProRes masters, WebM overlays with alpha, Figma system, and in-person handoff & training. Includes versioned manifest and accessibility report.

Testing & verification checklist before launch

Upload avatars and confirm they scale correctly on mobile and desktop.
Play animated badges on target platforms and verify loop/sync, file size and performance.
Test overlays in OBS on a low-spec laptop to confirm playback and CPU usage — for recommended compact workstations and cloud tooling see compact mobile workstations field review.
Run contrast checks + caption tests on sample videos. Ensure SRT files align with visuals.
Confirm all logo files are present in the handoff manifest and that final versions are marked vFINAL.

Legal & IP checkpoints

Protect your launch. Make sure contracts include these points:

Transfer of IP and fonts (or clear license terms for web fonts).
Usage rights for animated assets and stock footage used in motion pieces.
Warranty around originality and indemnity for trademark conflicts.

"Deliver modern assets for modern channels — if your rebrand doesn’t include an animated badge and a vertical master, you just delayed your launch by weeks." — Practical guidance for 2026 launches

Advanced strategies & future predictions (how to stay ahead beyond 2026)

Plan for these near-term shifts:

Dynamic badges: expect platforms to let brands surface status (live, verified, member-only) dynamically via API. Prepare badge systems that can swap colour/state programmatically — this is a product/engineering task often covered together with platform dev guides like DevEx platform patterns.
Vector motion as standard: Lottie and JSON-based animations will become default for mobile apps. Deliver and version Lottie with fallback animations.
Adaptive assets: variable logos that work with dark/light system settings, and responsive SVGs that adapt to container aspect ratio.
AI-assisted variants, responsibly: use AI to generate variant layouts faster, but keep human oversight for ethical checks and trademark safety after the deepfake controversies of late 2025. For how teams use AI in marketing workflows, see How B2B Marketers Use AI Today.

Actionable takeaways — what to ask for in your next brief

Request an explicit Live & Motion Pack in addition to the usual logo files.
Demand Lottie JSON + WebM with alpha for animated marks, and an MP4 vertical master for each hero video.
Include an OBS scene collection and a handoff manifest as non-negotiable deliverables.
Set accessibility and IP checks as milestones in the contract, not optional extras.

In 2026, a rebrand is only as useful as the channels it’s built for. Whether you’re a small business preparing for a product drop or a local agency updating a client’s identity, this deliverables checklist turns ambiguous “logo work” into a practical, launch-ready asset suite. From Bluesky-style LIVE integrations to vertical video masters that play everywhere — demand these files and you’ll cut launch time, reduce rework, and protect your brand in an era of rapid platform change.

Call to action

Ready to get a downloadable brand kit template that matches this checklist? Download our free Social-First Brand Kit (Figma + ZIP) and a printable handoff manifest — built for small businesses and agency handoffs. Or book a quick review: send us your current logo and we’ll map a social-first deliverables plan in 48 hours.

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